8 Instagram Analytics Tools for Easy Metric Tracking – Beragampengetahuan

There are plenty of platforms that help you perform a full Instagram audit. Below, I’ve compiled a list of the eight best Instagram analytics tools based on the value they offer.

1. Socialinsider: best for competitor analysis and Instagram listening

Socialinsider is best for small to medium-sized business owners and marketing teams looking to compare their performance to competitors. While the tool excels in Instagram, it supports other social media platforms as well. These include TikTok, LinkedIn, Facebook, Twitter, YouTube, and Pinterest.

Here’s what you can do with Socialinsider:

• Competitor analysis: This feature lets you compare your social media performance with your competitors’ insights head-to-head. You can analyze metrics like engagement rates and audience growth. Overall, this tool helps you identify your competitors’ strengths and weaknesses and see what content works best for your audience. Then, you can refine your own strategy accordingly.

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• AI Instagram listening: This feature helps you understand how your audience perceives your brand. Socialinsider gives you insights into Instagram activities for certain hashtags and content. It uses AI for sentiment analysis and shows you the emotions associated with a certain brand on Instagram. Knowing your audience’s issues and sentiments, you can create a relatable content strategy.

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Pricing

Socialinsider has two separate pricing options for its analytics and social listening tools. Subscription to the social media analytics feature starts at $82 per month (billed annually). You can access the social listening feature at $208 per month (billed annually).

Socialinsider cons:

• Requires two separate subscriptions for analytics and Instagram listening features. If you’d like to have both tools in your tech stack, the overall price will add up to at least $290 per month.
• The social listening feature is limited to Instagram only.

2. beragampengetahuan Social: best for in-depth engagement tracking

beragampengetahuan Social is a great social media analytics tool for businesses and marketing teams seeking detailed insights into their social media marketing activities. It supports platforms like Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn, and Pinterest.

Here are the key features that make beragampengetahuan Social stand out from other Instagram analytics tools:

• Multiple reporting options: With this tool, you can get various types of reports, including network-specific, cross-network, paid, and competitive reports.
• Visual tools: Interactive charts and graphs let you visualize your performance from different perspectives. You can isolate the most important information for strategic decision-making.
• Organic vs. paid performance: This Instagram analytics tool lets you separate and compare organic and paid social media performance. This way, you can understand the effectiveness of each approach and refine future strategies accordingly.

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Pricing

beragampengetahuan Social offers a 30-day free trial. After the trial, you can upgrade to a paid plan, starting at $249 per month (+$199/month for each additional user).

beragampengetahuan Social cons:

• It’s expensive, especially for teams, because each user comes at an additional cost.

3. beragampengetahuan: best for identifying the best times to post

beragampengetahuan is best for businesses and social media managers aiming to maximize their online engagement metrics. It’s a social media management software with a comprehensive analytics tool. beragampengetahuan supports seven social media platforms – Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.

Key beragampengetahuan benefits include:

• ROI analysis: beragampengetahuan’s Advanced Analytics feature shows you which campaigns drive the most leads and conversions. This dashboard also shows organic, paid, and web metrics in one place.
• Best time to post on Instagram: beragampengetahuan analyzes when your audience is most active, helping you find the best time to publish Instagram posts. When you post at the right time, you can reach more people, increase engagement, and drive sales.
• Competitive analysis research: Stay ahead of the competition with reports that compare your Instagram performance against your competitors. These reports show you what works in your industry and what doesn’t. As a result, you can adjust your strategy to engage your audience more.
• Repurpose top-performing posts: beragampengetahuan identifies your Instagram posts with the highest engagement rate. Use this information to repurpose the best posts.

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Pricing

You can try beragampengetahuan for free for 30 days. After that, you can upgrade to a paid plan. The Professional paid plan costs $99 per month for one user, and the Team plan costs $249 per month for three users. If you need access to beragampengetahuan for at least five members of your team, you can request custom pricing.

beragampengetahuan cons:

• A wide range of features can be overwhelming for social media marketing beginners.
• It’s expensive for companies with limited budgets.

4. Iconosquare: best for cross-platform reporting

Iconosquare is best for businesses and social media professionals who need detailed analytics across multiple platforms. It supports Instagram, Facebook, TikTok, Twitter, and LinkedIn.

The key features Iconosquare offers include:

• Instagram engagement metrics: Iconosquare gives you comprehensive insights into your Instagram post reach and engagement rate. Knowing these metrics, you’ll understand what resonates with your audience to create more similar content.
• Customizable analytics dashboard: You can create your custom dashboard and include the insights you want to track. This feature helps you monitor the metrics that matter to you clutter-free.
• Automated reporting: Set up automatic reporting and receive updated insights in your inbox. This way, you’ll always stay ahead of your analytics and react to changes in time.

Pricing

Iconosquare offers a 14-day free trial. Paid plans start at $29 per month for a single user and at $49 per month for teams of up to 10 users.

Iconosquare cons:

• The data retention period is limited to 12 months for a Single plan and 24 months for a Teams plan.

5. beragampengetahuan: best for monitoring social mentions

beragampengetahuan’s Marketing Hub includes a social media management tool. It’s best for enterprises and large marketing agencies who need to monitor social mentions across Instagram, Facebook, LinkedIn, and Twitter. It also allows you to integrate with Google Analytics, so you can track website engagement and sales metrics.

beragampengetahuan offers the following analytics features:

• Social mentions monitoring: This feature helps ensure you never miss a conversation with important contacts. You can also create keyword monitoring streams to track how Instagram users use your branded keywords.

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• Social media marketing ROI reporting: beragampengetahuan allows you to compare the performance of different platforms, campaigns, and publishing times. You can also integrate beragampengetahuan Marketing Hub with your CRM. This way, you can analyze the leads, conversions, and ROI your campaigns generated.

Pricing

beragampengetahuan offers a free demo. If you like how it works, you can upgrade to one of its paid plans. The Professional plan starts at $792 per month and the Enterprise plan starts at $3,300 per month, billed annually.

beragampengetahuan cons:

• There are no plans suitable for small and medium-sized businesses.

6. SocialPilot: best for reporting to clients

SocialPilot is best suited for social media managers and agencies looking for a cost-effective analytics tool. It’s a social media management software supporting Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube, Pinterest, and Google Business.

Here are the key analytics features SocialPilot offers:

• Multi-channel analytics: SocialPilot gives you access to detailed metrics for content across all platforms, not just Instagram. You can see insights at both page and post level.
• Combined analytics reports: You can compile multiple analytics reports from different social networks into one comprehensive PDF to share with stakeholders.
• Automated social reporting: You can schedule automatic weekly or monthly reports. This Instagram analytics tool will compile insights by profile or network and prepare share-ready PDFs in your dashboard.

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Pricing

SocialPilot offers a 14-day free trial for you to get the hang of the software. The cost of paid plans varies based on the number of users and social media accounts connected to your subscription. It starts at $24 per month for one user and ten social media accounts. If you have a team, then the price will range from $37.50 to $150 per month.

SocialPilot cons:

• No competitor insights available.

7. Keyhole: best for monitoring hashtag and influencer marketing campaigns

Keyhole is especially effective for businesses and marketing agencies focused on tracking hashtag analytics and influencer campaigns on Instagram. It’s a great tool to measure the ROI of your Instagram campaigns and create client-ready reports.

Besides Instagram, Keyhole also supports analytics for five other platforms. TikTok, Twitter, Facebook, YouTube, and LinkedIn insights give you a broader view of your overall digital marketing performance.

Here’s how Keyhole can enhance your Instagram marketing strategy:

• Measure Instagram influencers’ metrics: Keyhole helps you choose the right influencer for your campaigns. This analytics tool shows you key metrics like influencer’s follower insights and engagement rates. It also helps you compare results influencers generated for you. All these insights help you improve your messaging and decide which social media influencers to rehire for future campaigns.

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• Track Instagram hashtags: Keyhole tracks keywords that matter to you. You can track any keyword insights, whether it’s a popular hashtag or your branded one. It shows you metrics like total posts, users, reach, impressions, and engagement for selected keywords. You can also see top posts that include the keyword, a list of influential users who used it, which gender uses the hashtag the most, and what the user sentiment behind the hashtag is.

• Track your Instagram campaign ROI: Keyhole shows you all the valuable insights you need to track your campaign’s impact and ROI. Metrics like impressions, reach, and engagement allow you to calculate your campaign’s success.

Pricing

Keyhole offers an 8-day free trial for you to try how the platform works. Paid plans start at $63 per month for individual users and small businesses. For teams and businesses with multiple accounts, the cost is $119/month.

Keyhole cons:

• The wide range of analytics features can be overwhelming for beginner users.
• Free trial only lasts for eight days, which may not be enough to try the analytics tool properly.

8. Emplifi: best for measuring customer engagement

Emplifi is best suited for marketing teams that want to understand customer engagement across multiple social platforms. It supports Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok, Pinterest, and Snapchat.

The social analytics Emplifi provides help you create customer-centric strategies and improve overall customer experience. Here are the key features that can lead you to these results:

• Centralized information: Emplifi unites customer engagement information from various sources into a single platform. This makes managing multiple clients or multiple business accounts of the same brand easier.
• Tracking: The platform enables you to track influencer engagement and viral trends. This way, you can capitalize on unexpected surges in product popularity.

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Pricing

Emplifi offers a free trial. However, it doesn’t specify the duration publicly. Their Essential paid plan costs $2,400/year billed yearly and includes 10 profiles. For the other paid plans, the platform doesn’t disclose the pricing. You have to contact Emplifi’s sales team to discuss pricing details.

Emplifi cons:

• You can’t use the free trial unless you talk to the sales team first.

Instagram analytics FAQs

Does Instagram track analytics?

Yes, Instagram Insights tracks your performance and provides analytics about your Instagram account’s audience: demographics, post reach, and impressions.

How do I check my Instagram analytics for free?

You can check your Instagram analytics for free by switching your Instagram account to a creator or business account. This will give you access to Instagram Insights, a free Instagram analytics tool showing basic data on your follower demographics and post performance.

Conclusion

Instagram analytics tools simplify the process of tracking the key metrics of your social media performance. They provide deeper insights than the native Instagram analytics or Meta Business Suite. For example, competitor analysis, social listening, and hashtag insights are features only Instagram analytics tools provide.

Whether you’re a social media manager or a business owner, using at least one of these Instagram analytics tools can significantly boost your Instagram marketing strategy.

Kate Starr

Kate Starr is a freelance SaaS and MarTech content writer. With an extensive background in marketing, she mostly covers topics like digital marketing, social media marketing, and sales. When Kate doesn’t create stunning content, you can find her at the gym or exploring new cities.