Amazon Summarizes Actions Taken to Fight Fake Reviews Last Year – Beragampengetahuan

Amazon is keeping a running tally of actions it has taken to fight fake reviews. On Wednesday, it updated the post to summarize actions it had taken in 2023. It took action against 58 “bad actors” in the US, it said, including 14 new lawsuits. And it filed 13 new lawsuits and 2 criminal referrals against 61 bad actors in China; and it took action against 44 bad actors in Europe and the UK, including 9 new lawsuits.

Amazon product reviews have long helped it differentiate its site from other retail and ecommerce platforms, but thanks to how lucrative positive product reviews can be for sellers, they’ve been rife for abuse.

“In recent years, an illicit “fake review broker” industry has emerged to exploit the value reviews bring to consumers,” Amazon wrote in its update this week. “These brokers approach customers directly through websites, social media channels, and encrypted messaging services, soliciting them to write fake reviews in exchange for money, free products, or other incentives.”

Amazon Vice President of Selling Partner Services Dharmesh Mehta referenced the update in a LinkedIn post on Wednesday and wrote: “In 2024, we’ll build on this momentum by investing in additional proactive tools and technology to detect and stop fake reviews from ever appearing in our store, and we will hold even more fraudsters accountable. We will continue to ensure that reviews remain a trustworthy and insightful resource for customers.”

Ina Steiner

Ina Steiner is co-founder and Editor of beragampengetahuan and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (Sep 2005 – present) and Investigative Reporters and Editors (Mar 2006 – present). Follow her on Twitter at @beragampengetahuan and send news tips to ina@beragampengetahuan.com. See disclosure at beragampengetahuan.com/disclosure/.