When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It had actually happened!
A Recap of Everything Marketers & Advertisers Need to Know – Beragampengetahuan Read More »
eBay published a 2024 marketing calendar for advertisers to answer questions such as, which categories are shopper buying the most in and when. “Our 2024 calendar answers the question so you can adjust your strategies for the year ahead,” eBay said in a post on its advertising blog. In creating the calendar, eBay evaluated last
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Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA) traffic. As part of this, the company has introduced consent mode version two (v2), which includes parameters for ad personalization and remarketing consent signals. Advertisers
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Google needs to re-evaluate its approach to automation, according to some advertisers. The search engine announced several AI-driven updates to Responsive Search Ads (RSAs) earlier this week to help streamline ad creation and boost return on investment. However, some interpreted this update as another move by Google to promote automation – a direction that doesn’t
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Google is currently working on fixing an issue with advertisers being unable to access the Google Ads console. When you try to login to Google Ads, you are presented with a loading screen that can load for several minutes and then a red notice may pop up that reads, “Something went wrong. Reload Google Ads
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For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse, resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity
Could happy advertisers be the key to connected TV success? – Beragampengetahuan Read More »
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit hard by the action, this story isn’t quite over yet. Advertisers will certainly welcome reruns being swapped out for new content in the coming months;
The Writers Strike Is Over. What’s Next for Advertisers? – Beragampengetahuan Read More »
X (formerly known as Twitter), seemingly focused on creating a more profitable environment for advertisers over the past nine months, introduced new brand safety features. These features could allow advertisers to navigate the platform more confidently, optimizing their campaigns while aligning with their unique brand sensitivities. Expanding Adjacency Controls To demonstrate commitment to brand safety,
X Introduces New Brand Safety Features For Advertisers – Beragampengetahuan Read More »
Topline Twitter, now known as X, announced Tuesday a partnership that will expand brand safety measures for advertisers on the platform—which has been battered by decreases in ad revenue since Elon Musk acquired Twitter last year. The new tools will look to bring more advertisers back to the social media platform. (Photo by JOEL …