Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into ‘unhinged’ social media or TikTok—esque videos, but this doesn’t align with our brand and values. We want our customers and audience […]
LinkedIn meluncurkan fitur-fitur baru untuk membantu pemasar B2B membangun merek mereka dan berinteraksi dengan komunitas yang terdiri dari 1 miliar profesional. program kabel. Langkah pertama adalah menambahkan iklan video in-stream di samping konten penerbit. Seorang juru bicara LinkedIn mengatakan kepada beragampengetahuan: “Program Wire tersedia untuk pengiklan global di seluler dan desktop dalam semua bahasa sebagai
Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s
Cutting through the hype: Generative AI adoption in B2B – Beragampengetahuan Read More »
LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s
7 Ideas for Your LinkedIn as a B2B Company – Beragampengetahuan Read More »
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.
47 B2B Marketing Stats to Know This Year [+beragampengetahuan Data] – Beragampengetahuan Read More »
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media
8 Ideas for Your TikTok as a B2B Company – Beragampengetahuan Read More »
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a
10 Ideas for Your Instagram as a B2B Company – Beragampengetahuan Read More »
Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do
Try These PPC Strategies For Your B2B Business In 2024 – Beragampengetahuan Read More »
Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet
3 ways to engage B2B buyers pre-deal – Beragampengetahuan Read More »
Marketers today rely on data-driven approaches to engage prospects. You yourself may have found that more and more marketers are using intent data to enhance the targeted nature of account-based marketing (ABM) initiatives. This type of information has been able to capture the imagination of sales and marketing alike when it comes to identifying in-market
How to Use B2B Intent Data for Effective ABM Execution – Beragampengetahuan Read More »