Bundling
Toyota fined $60 million for illegally bundling high-cost protection products – Beragampengetahuan
Complaints by thousands of Toyota customers, that they were scammed by the automaker’s in-house financing services unit by buying products they couldn’t cancel, have resulted in $60 million in fines to settle charges from the Consumer Financial Protection Bureau. According to the charge, Toyota Motor Credit sells products, typically at a cost of $700 to […]
The Power of Temptation Bundling in Sales – Beragampengetahuan
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that […]