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Should you use AI logo generators for your business? Here’s my honest recommendation – Beragampengetahuan
Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators.
Here’s how to prove marketing’s pipeline value & revenue impact to your CFO – Beragampengetahuan
Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return.
Here’s How I Show Up, Even on Low-Motivation Days – Beragampengetahuan
For a long time, I treated LinkedIn like a platform to drop the occasional career update — not a platform to share original ideas, let alone daily posting. But over time, something shifted. LinkedIn started to feel less corporate and more human. The rise of video content brought in a new wave of creators; and […]
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up – Beragampengetahuan
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even organize and polish my ideas.
Unexpectedly Out of a Job? Here’s How to Bounce Back – Beragampengetahuan
ALISON BEARD: I am Alison Beard. ADI IGNATIUS: And I’m Adi Ignatius, and this is the beragampengetahuan IdeaCast. ALISON BEARD: So Adi, you and I have something in common about our working lives that I think makes us pretty lucky. ADI IGNATIUS: All right, that sounds exciting maybe, what is that? ALISON BEARD: Okay. So […]
Content aggregators can help you get more eyes on your marketing collateral — here’s how – Beragampengetahuan
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re […]
Is Selling On Amazon Worth it? Here’s What You Need To Know – Beragampengetahuan
Amazon dominates the US ecommerce market with a share of 56.7%, making it one of the most popular places to sell online. But with increased competition, not to mention higher Amazon seller fees, you are probably wondering if selling on Amazon is still worth it today. For many sellers, Amazon remains the ideal sales channel […]
What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering [FAQs] – Beragampengetahuan
If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing, but most would agree that it’s an essential part of your marketing strategy. In this guide, I’ll clear up the confusion. I’ll give you […]
I Tested Different Social Media Content Calendar Tools — Here’s How They Performed – Beragampengetahuan
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.
LinkedIn is my #1 Source of New Clients as a Consultant — Here’s My Exact Process – Beragampengetahuan
As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn […]