Sales continue recovery at +10.7% – Best Selling Cars Blog – Beragampengetahuan
Daihatsu sales are back up 240.3% in March.
The Japanese new vehicle market once again benefits from a low year-ago comparison base as sales were impacted by production disruptions. This month sales are up 10.7% to 499,745 units, which is however a relatively soft result as March 2024 was down -21.1%. March is always the strongest month of the year as carmakers rush to register cars before the end of the Financial Year. The Q1 2025 tally is up 13.6% to 1,285,351. Toyota soars 16.2% to 29.1% share, yet this is lower than the 30.6% it commands over Q1. Honda (+4.1%) is discreet at #2 whereas Suzuki (-13%) and Nissan (-11.5%) underperform. Daihatsu (+240.3%) recovers but drops to #5 year-to-date, passed by Nissan. Isuzu (+37.6%), Mazda (+23.1%) and Subaru (+22.9%) all excel in the remainder of the Top 10. Mercedes (+1%) tops foreign manufacturers as usual at #11, distancing BMW (+5.6%), Volkswagen (+56.8%) and Audi (-20.3%).
Looking at the regular car ranking, the Toyota Yaris/Cross (-6.8%) and Corolla/Cross (-13.2%) keep the lead but slow down. The Toyota Sienta (+39.2%) surges ahead at #3 and is once again the best-selling single nameplate. The Honda Freed (+16.5%) is also solid at #4 while the Nissan Note (-21.4%), in difficulty, ensures the Top 5 is identical to February and YTD. The Toyota Aqua (+96.5%), Alphard (+27.3%) and Noah (+13.9%) also beat the market below. The Toyota Roomy (+1052.1%) and Raize (+294.8%) catch up on lost year-ago time. Notice also the Nissan Fairlady Z (+600.4%) advancing to a record #39 for its 2nd ever month inside the Japanese Top 50.
As for kei cars, the Honda N-BOX (+16%), Suzuki Spacia (-7.9%) and Daihatsu Tanto (+1123.2%) are undisturbed while the Daihatsu Move (+1329.7%) passes the Suzuki Hustler (-21.1%) for #4. The Daihatsu Taft (+969.8%) and to a much lesser extent the Daihatsu Mira (+92.1%) also recover. In the foreign models Q1 ranking, the Mini lineup (+15.5%) ranks #1 above the VW Golf (+29%) and T-Cross (+159.9%) with the Mercedes GLC (+5.8%) and G Class (+52.5%) rounding out the Top 5. The Porsche 911 (+16.9%) points its bonnet at #19.
Previous month: Japan February 2025: Market bounces back up 18.7%
One year ago: Japan March 2024: Toyota (-36%), Daihatsu (-78.1%) pull market down -21.1%
Full March 2025 Top 55 All brands, Top 50 regular models, Top 30 All kei cars and Q1 Top 20 foreign models below.
Japan March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 145,406 | 29.1% | + 16.2% | 1 | 392,745 | 30.6% | + 20.2% | 1 | 1 |
| 2 | Honda | 76,326 | 15.3% | + 4.1% | 3 | 184,055 | 14.3% | + 0.1% | 3 | 3 |
| 3 | Suzuki | 72,185 | 14.4% | – 13.0% | 2 | 201,038 | 15.6% | – 2.0% | 2 | 2 |
| 4 | Nissan | 52,423 | 10.5% | – 11.5% | 5 | 133,337 | 10.4% | – 9.8% | 4 | 4 |
| 5 | Daihatsu | 50,285 | 10.1% | + 240.3% | 4 | 132,590 | 10.3% | + 195.8% | 5 | 5 |
| 6 | Mazda | 19,837 | 4.0% | + 23.1% | 6 | 49,284 | 3.8% | + 24.9% | 6 | 6 |
| 7 | Subaru | 13,282 | 2.7% | + 22.9% | 7 | 31,957 | 2.5% | + 19.9% | 8 | 8 |
| 8 | Mitsubishi | 12,618 | 2.5% | – 16.3% | 8 | 33,193 | 2.6% | – 5.7% | 7 | 7 |
| 9 | Isuzu | 9,250 | 1.9% | + 37.6% | 9 | 20,779 | 1.6% | + 29.0% | 10 | 10 |
| 10 | Lexus | 8,915 | 1.8% | – 3.0% | 10 | 21,373 | 1.7% | – 10.4% | 9 | 9 |
| 11 | Mercedes | 5,939 | 1.2% | + 1.0% | 11 | 12,995 | 1.0% | – 3.2% | 11 | 11 |
| 12 | BMW | 4,518 | 0.9% | + 5.6% | 14 | 8,958 | 0.7% | + 17.1% | 14 | 13 |
| 13 | Volkswagen | 4,430 | 0.9% | + 56.8% | 13 | 9,875 | 0.8% | + 41.1% | 13 | 15 |
| 14 | Hino | 4,415 | 0.9% | – 5.6% | 12 | 10,861 | 0.8% | + 4.0% | 12 | 12 |
| 15 | Mitsubishi Fuso | 3,461 | 0.7% | – 8.0% | 15 | 7,502 | 0.6% | – 9.5% | 15 | 14 |
| 16 | Audi | 2,517 | 0.5% | – 20.3% | 17 | 5,264 | 0.4% | – 16.5% | 16 | 16 |
| 17 | Mini | 2,304 | 0.5% | + 16.5% | 16 | 4,765 | 0.4% | + 15.5% | 17 | 17 |
| 18 | UD Trucks | 1,784 | 0.4% | + 32.1% | 19 | 3,602 | 0.3% | + 40.0% | 18 | 19 |
| 19 | Volvo | 1,449 | 0.3% | – 26.2% | 20 | 3,054 | 0.2% | – 13.4% | 20 | 18 |
| 20 | Porsche | 1,426 | 0.3% | + 49.9% | 18 | 3,258 | 0.3% | + 28.8% | 19 | 21 |
| 21 | Land Rover | 1,056 | 0.2% | – 9.5% | 21 | 2,676 | 0.2% | + 7.3% | 21 | 22 |
| 22 | Jeep | 956 | 0.2% | – 12.5% | 22 | 2,286 | 0.2% | + 4.0% | 22 | 20 |
| 23 | Peugeot | 787 | 0.2% | + 9.2% | 23 | 1,652 | 0.1% | + 9.4% | 23 | 23 |
| 24 | Renault | 539 | 0.1% | – 39.2% | 25 | 1,020 | 0.1% | – 48.0% | 24 | 24 |
| 25 | Citroen | 397 | 0.1% | – 2.2% | 27 | 772 | 0.1% | – 4.6% | 26 | 26 |
| 26 | Fiat | 376 | 0.1% | – 25.0% | 24 | 899 | 0.1% | – 15.1% | 25 | 25 |
| 27 | BYD | 331 | 0.1% | – 9.8% | 26 | 605 | 0.0% | – 21.1% | 27 | 27 |
| 28 | Ferrari | 149 | 0.0% | + 1.4% | 28 | 335 | 0.0% | – 4.8% | 28 | 29 |
| 29 | Maserati | 134 | 0.0% | – 10.1% | 32 | 219 | 0.0% | – 35.2% | 31 | 30 |
| 30 | Abarth | 128 | 0.0% | – 39.9% | 29 | 323 | 0.0% | – 21.6% | 29 | 28 |
| 31 | Jaguar | 115 | 0.0% | + 85.5% | 43 | 162 | 0.0% | – 21.0% | 33 | 35 |
| 32 | Alfa Romeo | 102 | 0.0% | – 36.3% | 31 | 224 | 0.0% | – 26.1% | 30 | 31 |
| 33 | Lamborghini | 92 | 0.0% | + 17.9% | 30 | 210 | 0.0% | + 12.3% | 32 | 32 |
| 34 | Cadillac | 71 | 0.0% | + 12.7% | 33 | 149 | 0.0% | + 14.6% | 34 | 40 |
| 35 | Scania | 68 | 0.0% | + 30.8% | 38 | 137 | 0.0% | + 34.3% | 35 | 38 |
| 36 | Bentley | 61 | 0.0% | + 1.7% | 35 | 109 | 0.0% | – 14.2% | 38 | 36 |
| 37 | DS | 59 | 0.0% | – 3.3% | 37 | 133 | 0.0% | + 0.0% | 36 | 39 |
| 38 | Hyundai | 51 | 0.0% | – 28.2% | 34 | 132 | 0.0% | – 48.2% | 37 | 33 |
| 39 | Chevrolet | 44 | 0.0% | – 52.7% | 39 | 98 | 0.0% | – 41.3% | 41 | 34 |
| 40 | Aston Martin | 42 | 0.0% | + 40.0% | 41 | 98 | 0.0% | + 16.7% | 40 | 37 |
| 41 | Alpina | 39 | 0.0% | – 23.5% | 44 | 69 | 0.0% | – 44.8% | 44 | 41 |
| 42 | Rolls-Royce | 31 | 0.0% | – 8.8% | 36 | 100 | 0.0% | + 12.4% | 39 | 42 |
| 43 | McLaren | 26 | 0.0% | + 44.4% | 42 | 78 | 0.0% | + 85.7% | 43 | 44 |
| 44 | Lotus | 19 | 0.0% | – 38.7% | 40 | 84 | 0.0% | + 7.7% | 42 | 43 |
| 45 | Ford | 17 | 0.0% | – 10.5% | 45 | 43 | 0.0% | + 7.5% | 45 | 45 |
| 46 | Dodge | 11 | 0.0% | + 10.0% | 46 | 28 | 0.0% | – 6.7% | 46 | 46 |
| 47 | MG | 2 | 0.0% | n/a | 51 | 4 | 0.0% | n/a | 49 | 53 |
| 48 | Chrysler | 2 | 0.0% | n/a | – | 3 | 0.0% | + 200.0% | 51 | 51 |
| 49 | Pontiac | 1 | 0.0% | n/a | 47 | 5 | 0.0% | + 400.0% | 47 | 49 |
| 50 | GMC | 1 | 0.0% | – 50.0% | 48 | 4 | 0.0% | + 0.0% | 48 | 47 |
| 51 | Morgan | 1 | 0.0% | – 50.0% | – | 2 | 0.0% | – 50.0% | 53 | 48 |
| 52 | Unimog | 1 | 0.0% | + 0.0% | – | 2 | 0.0% | + 100.0% | 54 | 54 |
| 53 | RUF | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 55 | 58 |
| 54 | Opel | 1 | 0.0% | n/a | – | 1 | 0.0% | n/a | 56 | 61 |
| 55 | Lancia | 1 | 0.0% | n/a | 49 | 4 | 0.0% | n/a | 50 | 50 |
| – | Others | 1,264 | 0.3% | + 85.6% | – | 2,194 | 0.2% | + 54.5% | – | – |
Japan March 2025 – regular models:
| Pos | Model | Mar-25 | /24 | Feb | 2025 | /24 | Pos | FY24 |
| 1 | Toyota Yaris/Cross | 16,483 | – 6.8% | 1 | 47,985 | + 13.6% | 1 | 2 |
| 2 | Toyota Corolla/Cross | 16,353 | – 13.2% | 2 | 44,649 | – 3.3% | 2 | 1 |
| 3 | Toyota Sienta | 12,644 | + 39.2% | 3 | 32,783 | + 19.2% | 3 | 3 |
| 4 | Honda Freed | 11,107 | + 16.5% | 4 | 27,630 | + 24.5% | 4 | 5 |
| 5 | Nissan Note | 10,011 | – 21.4% | 5 | 26,411 | – 15.5% | 5 | 4 |
| 6 | Toyota Prius | 9,744 | – 13.9% | 8 | 25,783 | – 11.3% | 7 | 6 |
| 7 | Toyota Aqua | 9,527 | + 96.5% | 10 | 23,532 | + 82.9% | 8 | 14 |
| 8 | Nissan Serena | 9,497 | + 0.1% | 12 | 23,378 | + 3.8% | 9 | 7 |
| 9 | Toyota Noah | 8,496 | + 13.9% | 11 | 21,810 | + 16.6% | 11 | 11 |
| 10 | Toyota Alphard | 8,230 | + 27.3% | 6 | 26,130 | + 49.0% | 6 | 8 |
| 11 | Honda Vezel | 8,149 | – 8.0% | 15 | 19,529 | – 18.1% | 14 | 9 |
| 12 | Toyota Roomy | 7,477 | + 1052.1% | 9 | 21,535 | + 337.6% | 12 | 12 |
| 13 | Toyota Raize | 7,399 | + 294.8% | 7 | 22,187 | + 320.4% | 10 | 20 |
| 14 | Toyota Voxy | 7,357 | + 4.2% | 13 | 20,063 | + 11.9% | 13 | 10 |
| 15 | Toyota Harrier | 7,156 | – 5.3% | 14 | 18,596 | – 2.6% | 15 | 13 |
| 16 | Honda Fit | 7,013 | – 4.7% | 19 | 14,912 | – 17.5% | 19 | 16 |
| 17 | Honda StepWGN | 6,921 | – 18.5% | 16 | 16,276 | – 17.3% | 16 | 17 |
| 18 | Toyota Crown | 5,889 | – 20.8% | 18 | 15,858 | – 12.3% | 18 | 15 |
| 19 | Suzuki Solio | 5,044 | – 24.0% | 17 | 16,257 | + 0.5% | 17 | 18 |
| 20 | Honda WR-V | 4,892 | + 123.9% | 23 | 10,921 | + 399.8% | 21 | 27 |
| 21 | Toyota Land Cruiser W | 3,934 | + 111.4% | 20 | 12,566 | + 85.9% | 20 | 19 |
| 22 | Subaru Forester | 3,732 | + 88.5% | 25 | 8,087 | + 66.0% | 26 | 29 |
| 23 | Suzuki Jimny Wagon | 3,666 | + 10.1% | 27 | 8,375 | + 6.5% | 25 | 28 |
| 24 | Subaru Impreza | 3,609 | + 8.1% | 22 | 9,135 | + 15.5% | 22 | 25 |
| 25 | Mazda CX-5 | 3,494 | + 52.2% | 24 | 8,533 | + 73.7% | 24 | 34 |
| 26 | Mazda2 | 2,956 | + 136.3% | 33 | 7,235 | + 81.6% | 29 | 31 |
| 27 | Toyota Vellfire | 2,912 | – 7.9% | 21 | 8,813 | + 3.8% | 23 | 23 |
| 28 | Honda Civic | 2,874 | + 47.2% | 39 | 6,220 | + 34.2% | 34 | 36 |
| 29 | Nissan X-Trail | 2,807 | – 46.8% | 32 | 7,106 | – 43.6% | 31 | 24 |
| 30 | Mitsubishi Delica D5 | 2,759 | + 15.7% | 30 | 7,154 | + 36.6% | 30 | 33 |
| 31 | Suzuki Swift | 2,715 | – 37.8% | 26 | 7,678 | – 27.6% | 27 | 22 |
| 32 | Honda ZR-V | 2,714 | – 44.9% | 28 | 7,354 | – 41.2% | 28 | 21 |
| 33 | Suzuki Fronx | 2,610 | new | 38 | 5,525 | new | 36 | n/a |
| 34 | Toyota RAV4 | 2,561 | – 18.2% | 29 | 7,082 | – 9.6% | 32 | 26 |
| 35 | Lexus NX350H | 2,429 | + 116.7% | 34 | 6,722 | + 80.8% | 33 | 35 |
| 36 | Lexus LBX | 2,360 | – 2.1% | 35 | 5,787 | + 12.0% | 35 | 32 |
| 37 | Subaru Levorg | 2,036 | – 39.6% | 37 | 4,584 | – 48.7% | 38 | 30 |
| 38 | Mazda CX-30 | 1,813 | + 5.7% | 36 | 4,587 | + 16.3% | 37 | 38 |
| 39 | Nissan Fairlady Z | 1,793 | + 600.4% | 47 | n/a | n/a | n/a | n/a |
| 40 | Mazda CX-60 | 1,689 | + 99.2% | 31 | n/a | n/a | n/a | 50 |
| 41 | Mazda MX-5 (Roadster) | 1,688 | + 25.2% | n/a | n/a | n/a | n/a | 43 |
| 42 | Mazda CX-80 | 1,594 | new | 42 | 4,199 | new | 40 | n/a |
| 43 | Mazda3 | 1,525 | + 0.3% | 41 | 3,983 | + 18.1% | 41 | 41 |
| 44 | Subaru Legacy | 1,451 | + 118.9% | 43 | 3,800 | + 138.1% | 42 | n/a |
| 45 | Daihatsu Rocky | 1,450 | + 462.0% | 40 | 4,492 | + 296.8% | 39 | 42 |
| 46 | Nissan Kicks | 1,292 | – 34.5% | 44 | 3,541 | – 28.2% | 43 | 37 |
| 47 | Mitsubishi Outlander | 1,126 | + 39.2% | n/a | n/a | n/a | n/a | 45 |
| 48 | Honda Odyssey | 1,045 | – 19.7% | 46 | 2,856 | – 18.5% | 45 | 40 |
| 49 | Suzuki Xbee | 979 | – 39.3% | 45 | 2,959 | – 24.3% | 44 | 39 |
| 50 | Mitsubishi Eclipse Cross | 953 | – 15.6% | n/a | n/a | n/a | n/a | 48 |
Japan March 2025 – kei cars:
| Pos | Model | Mar-25 | /24 | Feb | 2025 | /24 | Pos | FY24 |
| 1 | Honda N-BOX | 23,627 | + 16.0% | 1 | 58,844 | + 8.3% | 1 | 1 |
| 2 | Suzuki Spacia | 16,463 | – 7.9% | 2 | 47,063 | + 6.4% | 2 | 2 |
| 3 | Daihatsu Tanto | 12,012 | + 1123.2% | 3 | 36,393 | + 366.9% | 3 | 3 |
| 4 | Daihatsu Move | 9,579 | + 1329.7% | 5 | 26,003 | + 479.4% | 4 | 11 |
| 5 | Suzuki Hustler | 8,379 | – 21.1% | 4 | 24,692 | – 11.2% | 5 | 4 |
| 6 | Nissan Roox | 8,360 | – 6.1% | 6 | 22,022 | – 7.2% | 6 | 6 |
| 7 | Suzuki WagonR | 6,753 | – 30.8% | 7 | 19,426 | – 16.8% | 7 | 5 |
| 8 | Daihatsu Mira | 5,877 | + 92.1% | 10 | 15,478 | + 110.7% | 10 | 10 |
| 9 | Daihatsu Taft | 5,745 | + 969.8% | 9 | 16,301 | + 365.5% | 8 | 13 |
| 10 | Mitsubishi Delica Mini/eK | 5,421 | – 33.7% | 12 | 14,008 | – 27.6% | 12 | 8 |
| 11 | Nissan Dayz | 5,206 | – 16.8% | 13 | 13,826 | – 16.4% | 13 | 9 |
| 12 | Suzuki Jimny | 5,141 | + 15.9% | 11 | 14,327 | + 34.3% | 11 | 12 |
| 13 | Suzuki Alto | 5,027 | – 38.2% | 8 | 16,011 | – 17.8% | 9 | 7 |
| 14 | Honda N-WGN | 3,204 | – 4.0% | 14 | 7,393 | – 19.1% | 14 | 14 |
| 15 | Suzuki Every Wagon | 2,100 | + 32.5% | 16 | 5,468 | + 33.8% | 16 | 16 |
| 16 | Nissan Sakura | 2,008 | – 37.8% | 15 | 6,057 | – 25.7% | 15 | 15 |
| 17 | Mazda Flair Wagon | 1,704 | – 14.1% | 17 | 4,591 | – 4.5% | 17 | 18 |
| 18 | Honda N-ONE | 1,673 | + 6.8% | 18 | 3,863 | – 20.2% | 18 | 17 |
| 19 | Toyota Pixis | 780 | – 1.8% | 19 | 2,070 | + 48.6% | 20 | 21 |
| 20 | Mazda Flair Crossover | 745 | – 25.4% | 21 | 2,091 | – 10.1% | 19 | 19 |
| 21 | Nissan Clipper Rio | 700 | + 24.6% | 20 | 2,025 | + 16.2% | 21 | 20 |
| 22 | Subaru Chiffon | 523 | + 1767.9% | 22 | 1,608 | + 669.4% | 22 | 23 |
| 23 | Daihatsu Copen | 362 | + 5071.4% | 24 | 1,099 | + 793.5% | 23 | 25 |
| 24 | Mazda Carol | 315 | – 22.4% | 23 | 957 | – 12.0% | 24 | 22 |
| 25 | Subaru Pleo | 286 | + 40.9% | 26 | 744 | + 112.6% | 25 | 27 |
| 26 | Mazda Flair | 173 | – 58.6% | 27 | 695 | – 33.4% | 26 | 24 |
| 27 | Mitsubishi eK Cross EV | 137 | – 52.9% | 25 | 647 | – 26.5% | 27 | 26 |
| 28 | Mazda Scrum Wagon | 127 | + 30.9% | 28 | 368 | + 22.7% | 28 | 28 |
| 29 | Toyota Copen GR Sport | 109 | + 2080.0% | 29 | 229 | + 131.3% | 29 | 29 |
| 30 | Mitsubishi Town Box | 102 | + 78.9% | 30 | 189 | + 40.0% | 30 | 30 |
Japan Q1 2025 – foreign models:
| Pos | Model | Q1 2025 | /23 | Q4 | FY24 |
| 1 | Mini | 4,764 | + 15.5% | 1 | 1 |
| 2 | VW Golf | 3,740 | + 29.0% | n/a | 3 |
| 3 | VW T-Cross | 2,750 | + 159.9% | 3 | 11 |
| 4 | Mercedes GLC | 1,901 | + 5.8% | 2 | 2 |
| 5 | Mercedes G-Class | 1,861 | + 52.5% | 11 | 7 |
| 6 | Audi A3 | 1,525 | – 1.7% | n/a | 19 |
| 7 | BMW 1 Series | 1,521 | + 17.6% | 15 | 18 |
| 8 | Mercedes E-Class | 1,381 | + 23.5% | 4 | 9 |
| 9 | Volvo S/V/XC60 | 1,272 | + 2.9% | 14 | 10 |
| 10 | Mercedes GLB | 1,261 | – 27.9% | 9 | 4 |
| 11 | Land Rover Defender 110 | 1,212 | – 14.5% | n/a | n/a |
| 12 | Mercedes GLA | 1,114 | + 19.5% | 19 | 15 |
| 13 | BMW X1 | 1,112 | n/a | 6 | 16 |
| 14 | Volvo XC40 | 1,099 | + 8.7% | 13 | 14 |
| 15 | Mercedes C-Class | 1,064 | – 38.3% | 5 | 5 |
| 16 | BMW 2 Series | 1,029 | – 36.3% | 16 | 13 |
| 17 | BMW X3 | 1,020 | n/a | n/a | n/a |
| 18 | VW Polo | 1,012 | + 6.3% | 10 | 17 |
| 19 | Porsche 911 | 921 | + 16.9% | n/a | n/a |
| 20 | BMW 3 Series | 898 | n/a | 8 | 6 |
Source: JADA, JMVA, JAIA
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