17 Jul, 2026
4 mins read

Apa arti kontroversi LinkedIn atas laporan HockeyStack bagi pemasaran B2B – Beragampengetahuan

Berikut pertanyaan yang perlu dipertimbangkan: Apakah dunia saat ini memerlukan lebih dari 250 titik kontak untuk menyelesaikan transaksi SaaS B2B? Itu banyak titik kontak. Namun penjualan perangkat lunak B2B sangatlah kompleks. Mereka melibatkan banyak orang. Kesepakatan SaaS B2B yang lebih besar mencakup: Komite Pembelian. Influencer (bukan yang Anda lihat di TikTok, tapi influencer jadul). pengacara. […]

15 mins read

We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us – Beragampengetahuan

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into ‘unhinged’ social media or TikTok—esque videos, but this doesn’t align with our brand and values. We want our customers and audience […]

3 mins read

LinkedIn memperluas periklanan video, alat AI untuk membantu pemasar B2B – Beragampengetahuan

LinkedIn meluncurkan fitur-fitur baru untuk membantu pemasar B2B membangun merek mereka dan berinteraksi dengan komunitas yang terdiri dari 1 miliar profesional. program kabel. Langkah pertama adalah menambahkan iklan video in-stream di samping konten penerbit. Seorang juru bicara LinkedIn mengatakan kepada beragampengetahuan: “Program Wire tersedia untuk pengiklan global di seluler dan desktop dalam semua bahasa sebagai […]

6 mins read

Cutting through the hype: Generative AI adoption in B2B – Beragampengetahuan

Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s […]

12 mins read

7 Ideas for Your LinkedIn as a B2B Company – Beragampengetahuan

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s […]

12 mins read

8 Ideas for Your TikTok as a B2B Company – Beragampengetahuan

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media […]

9 mins read

10 Ideas for Your Instagram as a B2B Company – Beragampengetahuan

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a […]

7 mins read

Try These PPC Strategies For Your B2B Business In 2024 – Beragampengetahuan

Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis on data privacy are reverberating across our industry, leaving many advertisers wondering what to do […]