Campaigns
4 Alternatives to Typical Black Friday Campaigns in 2023 – Beragampengetahuan
We’ve all been part of the rush to figure out gifts for family and friends as the holiday season approaches. Many companies even recommend starting holiday shopping (plus social media and email marketing campaigns) months early to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and […]
9 Genius Ideas to Steal for Your Black Friday Marketing Campaigns – Beragampengetahuan
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over […]
Social Media Trends to Inspire Your 2023 Holiday Marketing Campaigns – Beragampengetahuan
Black Friday Cyber Monday officially kicks off the festive season, and it’s expected to be the main sales event of the year. To extend the holiday shopping period, marketers will launch their campaigns sooner this year. And so should you! Preparing your online store for such a big sales event should be a marathon, not […]
The 18 Most Creative Ad Campaigns in History – Beragampengetahuan
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
IPG Mediabrands urges clients to pause Google PMax campaigns – Beragampengetahuan
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according […]
Google Ads PMax Upgrade Tool Now Available For Dynamic Search Ads (DSA) & Google Display Campaigns – Beragampengetahuan
Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns. Dan Taylor, the Vice President, Global Ads at Google, wrote on Twitter, “Search and Display advertisers continue to see new opportunity through Google’s Performance Max, and now […]
The Ultimate Guide to Marketing Campaigns – Beragampengetahuan
From P&G’s “Thank You, Mom”to Dos Equis’s “Most Interesting Man in the World,”marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
WASPI Campaign’s legal action is morally wrong – Beragampengetahuan
I haven’t written a post about WASPI for a very long time. I felt I had said everything I wanted to say, and it had become evident that the WASPI campaign and its offshoots had neither the widespread support nor the legal arguments that they claimed. Labour’s proposed £58bn payment to WASPI women contributed to […]