Campaigns
How to Run Social Media Campaigns That Connect – Beragampengetahuan
Creating a social media campaign is an intricate process that requires a deep understanding of your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. And the campaign doesn’t end when your team hits “publish.” Tracking, monitoring, listening and analyzing campaign results […]
![The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data] – Beragampengetahuan](https://beragampengetahuan.com/storage/2025/05/marketing-campaigns-1-20250508-1357892.webp)
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data] – Beragampengetahuan
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, […]
11 Standout Social Media Campaigns to Inspire Your Strategy – Beragampengetahuan
When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to […]
![How to Create Scroll-Stopping Campaigns [+ Examples] – Beragampengetahuan](https://beragampengetahuan.com/storage/2025/02/1738679328_anatomy-of-a-fb-ad.png)
How to Create Scroll-Stopping Campaigns [+ Examples] – Beragampengetahuan
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips] – Beragampengetahuan](https://beragampengetahuan.com/storage/2024/12/black-friday-campaign-1-20241204-6246235.webp)
How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips] – Beragampengetahuan
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals.
Mastering Email Marketing: Strategies for Compelling Campaigns, Personalized Content, & Effective Calls to Action – Beragampengetahuan
Mastering Email Marketing: Strategies for Compelling Campaigns, Personalized Content, & Effective Calls to Action In today’s digital age, email marketing remains one of the most powerful and cost-effective tools for reaching and engaging with customers. It involves sending targeted messages to a group of subscribers with the aim of promoting products, services, or building brand […]
How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend – Beragampengetahuan
Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries, it’s still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot […]
22 Video Marketing & Advertising Campaigns You’ll Actually Enjoy Watching – Beragampengetahuan
91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you.
10 Outstanding Marketing Campaigns from 2023 – Beragampengetahuan
Reviewing successful digital marketing campaigns can generate ideas and strategies for your own brand. Here is a list of outstanding marketing campaigns from established companies in 2023. The campaigns feature generative AI, celebrity spots, unusual partnerships, retrospectives, looks to the future, new audiences, mission-led content, physical pop-ups, and user-generated content. McDonald’s: Grimace’s Birthday McDonald’s: Grimace’s […]
A Brief Introduction to Google Shopping Campaigns – Beragampengetahuan
When running an ecommerce business, it can be difficult to get your products seen by the general public. Luckily, there are many ways to easily advertise your business in the places consumers are likely to go. Read on to learn all about Google Shopping campaigns and determine whether they might be a good fit for […]