Consumers
![How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips] – Beragampengetahuan](https://beragampengetahuan.com/storage/2024/12/black-friday-campaign-1-20241204-6246235.webp)
How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips] – Beragampengetahuan
I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who for some reason enjoy getting up at 4 a.m. to wait in lines for doorbuster deals.
![How (& Where) Consumers Discover Products on Social Media [New Data] – Beragampengetahuan](https://beragampengetahuan.com/storage/2024/09/Untitled20design20-202024-09-10T155918.760.png)
How (& Where) Consumers Discover Products on Social Media [New Data] – Beragampengetahuan
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s crucial to invest in social product discovery.
Consumers Regard the Cost of Money as Part of the Cost of Living – Beragampengetahuan
Lambert here: Larry Summers has risen from the grave (amusingly, all the graphic file names include “summers”). Interesting ideas, though. Who knew that mainstream economists would invent metrics completely divorced from “lived experience”? By Marijn Bolhuis, Economist at International Monetary Fund, PhD Candidate in Economics at University Of Toronto, Judd Cramer, Lecturer in Economics at […]
Veganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’ – Beragampengetahuan
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering grocery bills and protecting animals? The answer comes from the nonprofit group Veganuary, which just dropped its annual PSA that says vegetables–given… […]
Retail spending fell in March as consumers pull back – Beragampengetahuan
Washington, DC beragampengetahuan — Spending at US retailers fell in March as consumers pulled back after the banking crisis fueled recession fears. Retail sales, which are adjusted for seasonality but not for inflation, fell by 1% in March from the prior month, the Commerce Department reported on Friday. That was steeper than an expected 0.4% […]
How to talk to consumers about climate change – Beragampengetahuan
Climate change is a serious problem and marketers can play a serious part in combatting it. As we discussed last week, one way is cutting the 4% of global CO2 emissions generated by digital marketing. Another is communicating with consumers increasingly concerned about sustainability and the environment. This October was the warmest one on record, […]
Consumers look to use AI for holiday shopping – Beragampengetahuan
This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. High-earning shoppers are even more likely to use AI. […]