Advertising

A Detailed Guide to Social Media Advertising in 2024 – Beragampengetahuan

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. But what if you want some quick wins under your belt? Enter: Social media advertising. It’s an arm of social media

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Mengapa Oracle Advertising Benar-benar Dimatikan – Beragampengetahuan

Pengumuman Oracle Advertising baru-baru ini bahwa mereka akan menutup bisnisnya merupakan tonggak penting dalam disrupsi dan transformasi teknologi iklan dan teknologi pemasaran yang berkelanjutan. Meskipun telah melakukan banyak akuisisi, Oracle gagal mengintegrasikan produk-produk ini ke dalam tumpukan cloud pemasaran yang beroperasi pada tingkat kompetitif seperti Adobe atau Salesforce. Oracle menghadapi beberapa tantangan utama: mengandalkan cookie

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Internet advertising up 7.3%, reaching record high in U.S. – Beragampengetahuan

U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included

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Directness Wins in Advertising – Practical Ecommerce – Beragampengetahuan

Andrew Faris once managed huge Meta ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of clients. I asked him for pointers on advertising bread-and-butter commodity-type products. “Directness is the answer,” he told me. “The more tightly you communicate your product and what it does,

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How Generative AI Is Changing the Advertising Industry – Beragampengetahuan

From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it.  On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is

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Motorway launches new advertising campaign – Beragampengetahuan

Motorway is aiming to drum up business from dealers has with the launch of a new advertising campaign focusing on its success stories. This new campaign builds on Motorway’s previous ‘Dealers Compete’ campaign, which aimed to beragampengetahuan understanding and awareness of Motorway’s business model. Motorway is now focusing deals car owners can achieve when dealers

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