CROs
Is Your Sales Team Guilty of AI-Washing? A CRO’s Guide to AI Agents, Assistants, and Actual ROI – Beragampengetahuan
Circa 2019, I remember talking to C-suite leaders in the pre-AI era, and their biggest concern was, “How do we get our sales executives to update the CRM accurately?” Fast-forward to today, and their concern has ballooned, just like their tech stack. Now, they ask, “We invested in AI sales technology platforms, what’s the ROI? […]