Marketers
The Top Marketing Trends of 2024 & How They’ve Changed Since 2023 [Data from 1400+ Global Marketers] – Beragampengetahuan
Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you’re a marketer like myself, you’ve probably experienced the same feeling of whiplash as marketing trends continue to shift.
45 Facebook Statistics Marketers Need to Know in 2024 – Beragampengetahuan
TikTok may get all the buzz, but Facebook is still the most-used social platform in the world… by a long shot. Despite being almost 20 years old, Facebook continues to be an absolute behemoth in the social media world—one that brands and social media marketers can’t afford to ignore. So we’ve pulled together dozens of […]
What Brand Marketers Can Learn From the Pop-Tarts Bowl – Beragampengetahuan
College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many […]
Should Marketers Optimize for Bing? [Data + Expert Tips] – Beragampengetahuan
When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about Bing SEO?
New Study Reveals Clear Writing Tips for B2B Marketers – Beragampengetahuan
Just like Taylor Swift knowing which tracks will make Swifties swoon, the value in clear content seems obvious to B2B marketers. But it’s less obvious to your stakeholders (and clients), especially when marketing to a sophisticated audience. You get accustomed to skepticism about plain language: “Shouldn’t we use the technical language our readers are used […]
Social Media Platforms Marketers Should Watch in 2023 – Beragampengetahuan
When you visit the App Store or Google Play and search “social media,” there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year?
Ultimate Reading List for Marketers: 47+ Book Recommendations – Beragampengetahuan
Every year, the Content Marketing Institute community shares what they’re reading – which books inspire them and improve their work – and what they think you should read (or listen to). This year, almost 20 books tackle subjects you’d expect – writing, AI, content marketing, messaging, etc. But they also surprise with topics like change, […]
Google shares ACA FAQ and marketers give their verdict – Beragampengetahuan
Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address. […]
The 2024 Guide for Marketers – Beragampengetahuan
Ever wonder who’s looking at your profile on LinkedIn? Or how effective your company’s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. This guide will cover all the ins and outs of LinkedIn analytics, including […]
Heat Maps: A Marketer’s Guide to Data Visualization – Beragampengetahuan
Understanding user behavior and optimizing website performance is essential for success in today’s data-driven marketing landscape. One powerful tool that marketers can leverage is heat maps. Heat maps provide visual representations of user interactions on a website, offering valuable insights into what elements attract attention, engagement, and conversion. Let’s explore the concept of heat maps, […]