outofhome

Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. “Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in […]