PurposeDriven
Purpose-Driven Leadership in an Era of Polarization – Beragampengetahuan
ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the beragampengetahuan IdeaCast. ADI IGNATIUS: All right. I want to talk about leadership. ALISON BEARD: Okay, let’s talk about leadership. ADI IGNATIUS: I think there’s a special kind of leadership that’s required today. We are in a period of intense disruption, right? […]
The Ad Industry Can Finally Fulfill Purpose-Driven Pledges – Beragampengetahuan
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven elusive. The fact remains that […]