SafaricomApple

The Safaricom-Apple partnership will integrate the widely-used mobile money platform, M-Pesa, with Apple’s ecosystem. M-Pesa, the pioneer mobile money functionality, has proven crucial in Safaricom’s growth and reach. The prospective partnership could mean access to Apple’s vast technological resources and global market presence for Safaricom. In a recent announcement during the US-Africa Business Roundtable in […]