VMAs Brings On Burger King, Toyota and More as Partners – Beragampengetahuan

The spot is set to kick off the VMAs.

“We’re honored to be the first-ever spirits partner of the MTV VMAs, especially during the 50th anniversary of hip-hop,” said Lisa Pfenning, vp, Americas of Bacardi Rum. “Bacardi has long been embedded in hip-hop culture, inspiring some of the most memorable lyrics, movements and music video moments from artists that have defined multiple generations.”

According to Spina, the partnerships are all about placing brands in the VMAs’ best pop culture moments.

“Partners really are part of making cultural moments, and we’re here to help fast track, create and curate that experience for them. And for consumers, our north star is building out activations and executions that add value to the show and feel like seamless, organic extensions to the show experience,” Spina said. “It’s going to be an incredible night of entertainment and music.”