YouTube Ad Buyers Unknowingly Targeted Kids – Beragampengetahuan

Moreover, an Adalytics report released earlier this summer accused YouTube of consistently running ads in sound-off, unviewable placements and on low-quality websites, which led some buyers to redirect their YouTube strategy.

Correction: This story previously cited reporting by Insider on IPG Mediabrands’ advice to clients about Performance Max. IPG disputes the story. The citation has been removed.