Newsjacking
Barbie Newsjacking Works in B2B Marketing, Too – Beragampengetahuan
Have you newsjacked the Barbie movie yet? Wait a minute, are we newsjacking Barbie right now? It’s all a bit meta, but the summer’s No. 1 movie spurred a lot of content about how to create marketing, just like Barbie. The Barbie movie opened to a record-setting $155 million. The brilliance of its marketing – […]